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One major factor, which pushes customers to choose online shop over physical shop is the possibility of having their order details always available online. They can always login to their account and see their purchase history and in the case of downloadable products, get the updated version. But there are some cases where the customer may have a change in their email address or the item was purchased by a subordinate or client. In that case, they will require a change in the email address linked to an order and the account used for the order.