When you have a website to sell your products or service you need to tell the world about it. Search engine is one way, and may be the cost effective way to bring visitors to your website. This is mainly because people use search engine e.g.: Google or Bing to find what they want.
We need to know what the end user is searching for in order to optimise the target page or the landing page. The search term they type into the search engines search box is the keyword phrase. It is often more than 3 words long in order to get the desired results.
Yes and no. It depends on the target keyword phrase. Very often paid ads or pay per click ads (PPC ads) can be very expensive and necessitates close monitoring and steering. It is seen that SEO goes hand in hand with PPC in optimising the marketing investment.
In order to gain good SERPs ranking it could take months, but even after that the the SEO exercises must continue in order to sustain this ranking. But, remember a solid keyword phrase research is the foundation to the success of SEO operation.
On-page SEO is the steps or actions we do on our website being optimised and off-page SEO is anything that we do to improve our page rank on other website. Off late off-page SEO has become less relevant, instead relevance of the pages content plays a greater role.
If your site is new we can add it directly to the search engine, else search engines can find new pages during its scheduled indexing operation. Sitemap.xml page on your website too is a place we can ad new or changed pages.