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Magento SEO FAQ Frequently Asked SEO Questions

When you have a website to sell your products or service you need to tell the world about it. Search engine is one way, and may be the cost effective way to bring visitors to your website. This is mainly because people use search engine e.g.: Google or Bing to find what they want.
We need to know what the end user is searching for in order to optimise the target page or the landing page. The search term they type into the search engines search box is the keyword phrase. It is often more than 3 words long in order to get the desired results.
Landing page is a target webpage that the search engine will show in the SERPs (Search engine result pages). This page will be fully optimised to one or more target keyword phrases.
No, SEO is a never ending journey, in order to gain good SERPs ranking it could take months, but even after that the the SEO exercises must continue in order to sustain this ranking.
Yes and no. It depends on the target keyword phrase. Very often paid ads or pay per click ads (PPC ads) can be very expensive and necessitates close monitoring and steering. It is seen that SEO goes hand in hand with PPC in optimising the marketing investment.
In order to gain good SERPs ranking it could take months, but even after that the the SEO exercises must continue in order to sustain this ranking. But, remember a solid keyword phrase research is the foundation to the success of SEO operation.
Google analytics is the most popular tool we use to record and report the details of the traffic patterns. This is a powerful tool.
On-page SEO is the steps or actions we do on our website being optimised and off-page SEO is anything that we do to improve our page rank on other website. Off late off-page SEO has become less relevant, instead relevance of the pages content plays a greater role.
Though the keywords META tag is not relevant anymore, the description tag is very important. This is what is show in the SERPs (Search engine result pages) as the description of your webpage.
If your site is new we can add it directly to the search engine, else search engines can find new pages during its scheduled indexing operation. Sitemap.xml page on your website too is a place we can ad new or changed pages.
Yes, loading speed for a website is an important factor in the search engine ranking algorithm.

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